The image of the orange in history by Bert Rebhandl (culturebase.net) Pick up an orange in the supermarket produce section and it is not unlikely it will be from Israel. The Jaffa name is associated with a rich brand tradition. Over decades, countless shiploads of Jaffa oranges have left Tel Aviv, bound for ports around the world. Behind every brand there is a story. In the case of Jaffa, it is that of Arab-Jewish farming in Palestine, which with the founding of the nation of Israel in 1948 was quietly banished from public memory. In his documentary film “Jaffa, the Orange’s Clockwork,” Eyal Sivan explores the image of the Jaffa orange through the course of its history – from the early days of Zionism up to rece..
Source : Bert Rebhandl — culturebase.net, 04.06.2010